TITLE

Mining Data for Good Prospects in Bleak Times

AUTHOR(S)
McGeer, Bonnie
PUB. DATE
October 2002
SOURCE
Bank Technology News;Oct2002, Vol. 15 Issue 10, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the credit card marketing strategy of Convergys call center in Cincinnati, Ohio. Demand for credit cards; Success of the campaign performance of the company; Services of Convergys.
ACCESSION #
7567733

 

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