TITLE

Diet Coke Is a Jump Ball for IPG

AUTHOR(S)
McMains, Andrew
PUB. DATE
October 2002
SOURCE
Adweek New England Edition;10/7/2002, Vol. 39 Issue 40, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Coca-Cola company to meet with several advertising agencies in New York to gather ideas for its Diet Coke advertisement. List of the advertising agencies; Speculations regarding the move of Coca-Cola.
ACCESSION #
7566330

 

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