Diet Coke Is a Jump Ball for IPG

McMains, Andrew
October 2002
Adweek New England Edition;10/7/2002, Vol. 39 Issue 40, p38
Trade Publication
Reports on the plan of Coca-Cola company to meet with several advertising agencies in New York to gather ideas for its Diet Coke advertisement. List of the advertising agencies; Speculations regarding the move of Coca-Cola.


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