Customers Increasingly Favor Web-based Interactions With Their Energy Provider

April 2012
Transmission & Distribution World Exclusive Insight;4/12/2012, p4
Trade Publication
The article reports on the growth opportunities for energy providers that offer loyalty programs, Web-based connection options and greater choice to customers according to research by Accenture. According to Accenture managing director Greg Guthridge, successful providers make value propositions and targeted offering aligned with the needs of energy consumers. The author adds that consumers showed increased interest in using social media to engage with their electricity providers.


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