TITLE

Customers Increasingly Favor Web-based Interactions With Their Energy Provider

PUB. DATE
April 2012
SOURCE
Transmission & Distribution World Exclusive Insight;4/12/2012, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growth opportunities for energy providers that offer loyalty programs, Web-based connection options and greater choice to customers according to research by Accenture. According to Accenture managing director Greg Guthridge, successful providers make value propositions and targeted offering aligned with the needs of energy consumers. The author adds that consumers showed increased interest in using social media to engage with their electricity providers.
ACCESSION #
75649724

 

Related Articles

  • CMOs in a Changing Marketplace. WOLLAN, ROBERT // EventDV;Feb2012, Vol. 2012 Issue 2, p10 

    The article focuses on the business landscape faced by chief marketing officers (CMOs), and they address gaps and satisfy management demands for revenue growth. A survey by Accenture found the growing gap between performance and importance, increasing customer switching with their retail and the...

  • PR News' Social Media Icon Awards Finalists: Who Will Take Home the Trophies?  // PR News;4/1/2013, Vol. 69 Issue 13, p7 

    The article announces nominees for the April 2013 Social Media Icon Awards presented by the publication "PR News," which recognize communications and public relations professionals who have used social media innovatively as a communications tool, which include Accenture, BayerCrop Science, and...

  • Social media key to regaining investors' trust. Tsanadis, Andrew // Money Management;8/1/2013, Vol. 27 Issue 29, p5 

    The article reports on the study conducted by the management consulting, technology services and outsourcing firm Accenture which stresses the significance of social media to financial advisers in building credibility and regaining the trust of investors and as a means of communication with client.

  • Brand Loyalty Intention Among Members of a Virtual Brand Community: the Dual Role of Commitment. Ra├»es, Karine; Gavard-Perret, Marie-Laure // Recherche et Applications en Marketing (English Edition) (AFM c/;2011, Vol. 26 Issue 3, p23 

    As the use of social media continues to grow, it is important to understand the effect of consumer participation in communities organized around brands on the relationship between the former and the brands concerned. This research examines, through a quantitative study of 1,605 members of a...

  • One-stop shopping.  // Property & Casualty 360;Mar2014, Vol. 118 Issue 3, p14 

    The article highlights the findings of the Customer-Driven Innovation Survey conducted by management consulting and outsourcing firm Accenture that found more than two-thirds of consumers are considering purchasing home, auto and life insurance from third-party insurance providers.

  • Feedback. Norman, Clay; Coodall, Bob // Aqua;Mar2013, Vol. 38 Issue 3, p10 

    Two letters to the editor are presented in response of articles including "Social Media: Let Your Customers Do the Talking," by Cailley Hammel in the January 2013 issue, and "How Much Does Competitive Pricing Influence Loyal Customers?" by Larry Bloom in the January 30, 2013.

  • Accenture to Develop Bio-surveillance Social Media Pilot Project for DHS.  // TR2: Terror Response Technology Report;11/20/2012, p2 

    The article focuses on the bio-surveillance partnership between the U.S. Department of Homeland Security (DHS) and Accenture. It points out that the project is designed to collect and analyze information gathered from social media sites using public interfaces. It discusses the issues...

  • Fancy a Cuppa: Online Consumer Co-Creation of the PG Tea Monkey Brand. Sugden, Kimberly // Advances in Consumer Research - European Conference Proceedings;2011, Vol. 9, p595 

    As social media websites escalate in popularity, the study of co-creation of brands in online communities is of increasing importance for understanding dynamic consumer loyalty preferences. Early analysis by Armstrong & Hagel (1996 & 1997) and Kozinets (1999), emphasized the growing importance...

  • How dealing with a complaint properly can drive brand loyalty. Hobbs, Thomas // Marketing Week (Online Edition);2/15/2016, p1 

    The article offers information on a research from the complaints mediation service Ombudsman Services, as per which, careful dealing of complaints by brands can encouraged customers to make a repeat purchase. Topics discussed include impact of poorly handled complaints on brand loyalty; social...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics