TITLE

NAÏVE'S ZELNICK: MARKETING IS KEY

AUTHOR(S)
Zelnick, Patrick
PUB. DATE
September 2002
SOURCE
Music Week;8/31/2002 Supplement, Issue 35, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of marketing on music industry in Europe. Significance of creative marketing; Impact of marketing on independent recording companies; List of successful independent recording companies.
ACCESSION #
7560331

 

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