TITLE

Customer disservice

AUTHOR(S)
Simms, Jane
PUB. DATE
October 2002
SOURCE
Director;Oct2002, Vol. 56 Issue 3, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on customer relationship management (CRM). Kind of example consultants delight in citing in support of CRM; Reason of companies in investing money into CRM tools and techniques; Information on the book 'Customer Relationship Management.'
ACCESSION #
7560189

 

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