TITLE

Retailers Sold on Disney Read-Alongs; 'Wonderful Life' Caps Holiday Boost

AUTHOR(S)
Finnigan, David
PUB. DATE
October 2002
SOURCE
Brandweek;10/7/2002, Vol. 43 Issue 36, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaigns created for the entertainment industry in the U.S. as of October 2002. Coupon offering of Samsung for its digital video disc (DVD) models; Information on the co-branded advertisements of Samsung with Walt Disney Records; Promotions for the holiday video and DVD versions of the film 'It's a Wonderful Life,' from Artisan Home Entertainment.
ACCESSION #
7557477

 

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