T-Mobile Rocks Alcatraz Crowd

Albright, Peggy
October 2002
Wireless Week;10/14/2002, Vol. 8 Issue 37, p37
Trade Publication
Reports on the launch of the nationwide branding campaign of T-Mobile with a concert on Alcatraz Island in the middle of San Fancisco Bay in California. Rock groups that performed in the concert; Effect of the event to residents in the city of San Francisco; Background on the company; Other promotions of T-Mobile.


Related Articles

  • Cowen on…T-Mobile. Cowen, Matthew // Campaign;7/19/2002, Issue 28, p19 

    Comments on the television advertisement of T-Mobile in Great Britain. Effects of the global corporate branding on viewers; Advertising agency responsible for the advertisement; Impression on the soundtrack of the commercial.

  • Baby fronts BBH T-Mobile ad. Tylee, John // Campaign;6/21/2002, Issue 24, p8 

    Reports on the use of a seven-month-old baby in the T-Mobile commercial aimed at establishing the mobile phone operators as the pacemaker in picture messaging technology. Agency chosen to personify T-Mobile's strategy; Duration of the commercial; Features of the film advertisement.

  • ad watch of the year.  // New Media Age;12/17/2009, p20 

    The article describes several advertisements, including T-Mobile's Dance, TalkTalk Brightdancing, Samsung's Extreme Sheep LED Art, and Compare the Meerkat.

  • Joel McHale Brings His Signature Snark to T-Mobile's Newest Ads. Monllos, Kristina // Adweek;7/17/2015, p1 

    The article reviews the mobile communications firm T-Mobile's television and digital advertisement (Ad) from ad agencies Porter Novelli and Publicis that features comedians Joel McHale and Vanessa Bayer.

  • T-Mobile The T-Mobile parking ticket.  // Campaign;9/16/2011, Issue 37, p3 

    The article reports on the new T-Mobile International AG advertisement, by Saatchi and Saatchi, wherein drivers will be given thousands of pounds disguised as parking tickets.

  • Tour sponsor T-Mobile awaits 'Robbie effect'  // Music Week;6/17/2006, Issue 24, p3 

    The article reports that T-Mobile, the mobile phone operator sponsoring the Close Encounters concert tour of Robbie Williams, is planning a flurry of activity in support of the tour including the live streaming of the shows to its customers in Germany, Austria, Hungary and Great Britain. It also...

  • T-Mobile ads highlight data services offering. Sweney, Mark // Campaign;4/4/2003, Issue 14, p10 

    Focuses on the advertising campaign launched by Saatchi & Saatchi Co. PLC for picture data service brand of the company T-Mobile. Theme of 30-second television advertisements; Description of Pillow-fighting and kissing advertisements; Media planning for the campaign; Members of creative team...

  • T-Mobile to push Mates Rates tariff through first in-game ads. Dudley, Dominic // New Media Age;2/16/2006, p5 

    This article reports on the launch of an in-game advertising campaign by T-Mobile in support of its Mates Rates pay-as-you go tariff. The campaign focuses on gamers between 15 and 24 years old, using geolocation technology to ensure advertisements are not served outside Great Britain. The...

  • Advertising to the You Tube generation. Benady, David // Marketing (00253650);11/25/2009, p34 

    The article focuses on the move of several companies to launch online advertising campaigns to cater to the growing number of Internet users. The author mentions that the companies target pre-rolls, YouTube and viral advertising to be able to engage with the public. He also cites some of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics