TITLE

Edo to Harness Mobile Data To Spur Consumer Spending

AUTHOR(S)
Finkle, Victoria
PUB. DATE
May 2012
SOURCE
American Banker;5/8/2012, Vol. 177 Issue 71, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports Tennessee company edo Interactive is testing its Geocommerce service that uses Global Positioning System data to link consumer transaction information with location data from the consumer's smartphone and also sends merchants' offers related to the consumer's purchase.
ACCESSION #
75505575

 

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