Edo to Harness Mobile Data To Spur Consumer Spending

Finkle, Victoria
May 2012
American Banker;5/8/2012, Vol. 177 Issue 71, p12
Trade Publication
The article reports Tennessee company edo Interactive is testing its Geocommerce service that uses Global Positioning System data to link consumer transaction information with location data from the consumer's smartphone and also sends merchants' offers related to the consumer's purchase.


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