Grensing-Pophal, Lin
May 2012
EContent;May2012, Vol. 35 Issue 4, p12
Trade Publication
The article discusses self-publishing as of May 2012, focusing on a historical overview of the self-publishing industry, as well as a comparison of self-publishing and print-on-demand (POD) services. The benefits of self-publishing for authors and readers are examined, including the book editing and marketing functions provided by self-publishers such as Lulu Enterprises Inc. A number of successful self-published books are mentioned, including all books written by author Ken Blanchard.


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