TITLE

PROFILE OF THE ELECTRONIC COMMERCE CONSUMER: A STUDY WITH BRAZILIAN UNIVERSITY STUDENTS

AUTHOR(S)
Lima-Filho, Dario de Oliveira; Alves, Camila de Souza; Moreira, Luísa Brito; Garcez, Vicente Rodrigues; Aratani, Willian Ferreira
PUB. DATE
April 2012
SOURCE
Journal of Internet Banking & Commerce;Apr2012, Vol. 17 Issue 1, Special section p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This work aimed to analyze the profile of electronic commerce costumers, as well as identify characteristics that differentiate costumers from non-costumers of electronic commerce. For this purpose, a quantitative-descriptive study was carried out with university students of a federal public university of the south-western region of Brazil, during the first half of 2011, using a structured questionnaire. Data were analyzed through descriptive statistics, logistic regression and cluster analysis. The results showed that more than 75% of the students had already made purchases over the Internet and that security and price were major factors in their decision. Men were the primary users of electronic commerce and this type of consumption was positively related to income and the use of credit cards. In addition, consumption preferences able to differentiate consumers of electronic commerce from non-consumers were: quick and practical shopping, risk perception and indifference towards testing the products before making purchases. The results also indicated that there were four different segments in habits, preferences and socio-demographic characteristics: "controlled", "young consumers", "basic consumer" and "conventional buyers".
ACCESSION #
75499978

 

Related Articles

  • Online retailers warned of fraud increase during Christmas period. Thomas, Daniel // Computer Weekly;11/25/2003, p6 

    Great Britain consumers are expected to spend £3.3bn on the Internet over the Christmas period, but security glitches on the Web sites of Argos and B&Q last week highlighted the potential risks faced by online retailers if they do not address basic security issues. Argos and B&Q have admitted...

  • PayPal's Next Move In Business Payments. Wolfe, Daniel // American Banker;6/17/2005, Vol. 170 Issue 116, p1 

    Reports on a new program from PayPal Inc. that allows online retailers to accept credit card payments routed through PayPal, yet appearing to be standard card payments to the end user. Hope of PayPal to attract larger merchants with the new program; Speculation that another goal is to dispel the...

  • CHARGE IT.  // Beverage Industry;Dec2005, Vol. 96 Issue 12, p56 

    The article reports on the increase in number of U.S. consumers using credit and debit cards for small payment at point of sale and online according to a survey released at the Third Annual Micro and Small Payments Conference in New York City. 23% of consumers are willing to use card payment for...

  • RANDOM SAMPLING.  // Marketing News;8/27/2001, Vol. 35 Issue 18, p8 

    This section presents a graphical illustration of the data related to online sales and those who purchase goods on the Internet. It covers the study of adults which found that some of them are reluctant to provide credit card information online.

  • Net shopping: On the cards? Vandore, Simon // Australian Personal Computer;Apr2000, Vol. 21 Issue 4, p17 

    Reports on MasterCard's introduction of a site security certification program named Shop Smart in an attempt to boost consumer confidence in using credit cards online. Australia as the first country to adopt the scheme after the United States; Australian consumers' avoidance of online shopping...

  • U.S. Trails Rest of World in Use of Mobile Payments. Crosman, Penny // American Banker;9/15/2011, Vol. 176 Issue 143, p9 

    The article presents information from a global payments report which notes the use of electronic and mobile payments is increasing while the use of checks and cash is decreasing. Data is discussed which shows the growth rate for noncash payments such as direct debit and credit transfers for the...

  • Capital One Tops in Web Study. Van Camp, Scott // Brandweek;4/5/2004, Vol. 45 Issue 14, p16 

    Reports on the results of a study conducted by market research firm Vividence on the preferences of consumers in terms of credit-card company Web sites as of April 5, 2004. Credit card companies offering satisfactory online services; Reason for the failure of credit card companies in online...

  • Credit cards preferred.  // BRW;2/22/2007, Vol. 29 Issue 7, p18 

    The article reports on the results of a survey in Australia which indicate preference for credit cards in online shopping as of February 2007. 24 percent of online shoppers prefer PayPal. Online auction sites are visited by 60 percent of Australian internet shoppers, of which 90 percent visit...

  • Cards still have an upside, Salomon says. Liss, Samuel G.; Rhei, Mary A. // American Banker;8/24/1993, Vol. 158 Issue 162, p14 

    Discusses the future of credit card spending as studied in the report, `Credit Cards - Are Diminishing Profits Inevitable?'. Consumer debt trends; Debt-consolidation role; Overall marketplace; Statistics of annual growth receivables; Co-branded efforts; Consumer behavior; Impact of tax rates;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics