TITLE

Matriz de Inteligencia Hotelera -- MIH Una propuesta para el mejoramiento de la calidad en la prestación del servicio hotelero

AUTHOR(S)
Santamaría Escobar, Álvaro Enrique; Parra, Wilson Cadrazco
PUB. DATE
December 2011
SOURCE
Pensamiento & Gestión;2011, Issue 31, p211
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The object of this work is to propose a process of improving the marketing of services in the hotel sector in Santiago de Tolu, Sucre. The study, descriptive, adopted the model of the gaps in service quality proposed by Parasuraman, Zeithaml and Berry, which is based on the difference between expectations and customer perceptions. Using the Matrix Intelligence MIH hotel, which was used to collect and analyze information, identified the main gaps in the hotel service, showing that the greatest deficit in aspects such as industrial safety, public relations and advertising. Finally, the research allowed proposing actions and strategies to improve the quality of hotel service delivery and thereby increase the average occupancy rate throughout the year.
ACCESSION #
75497973

 

Related Articles

  • Tourism Bureaus Ready to Seal Marketing Pact. Hirsh, Lou // San Diego Business Journal;8/30/2010, Vol. 31 Issue 35, p3 

    The article reports on the decision of the tourism bureaus in San Diego, California to have the San Diego Convention & Visitors Bureau take over the obligations and responsibilities in promoting northern hotels.

  • CHRISTMAS IN MEXICO CITY.  // Travel Agent;10/27/2008, Vol. 333 Issue 9, p60 

    The article presents on the special offers of the boutique Marquis Reforma Hotel, Mexico. It notes on a Christmas-theme visit promo to the boutique with various Winter Holiday package including a sightseeing tour of the city, transportation to the Santa Fe shopping complex and spa treatments....

  • MARKETING IN SELLING THE HOTEL PRODUCT. RADIŠIĆ, BRANKA BERC; PERIŠIĆ, MARINA; BEREČIĆ, JELENA // Tourism & Hospitality Management;May2010 Supplement, p771 

    To perform successfully, a hotel facility must be market-oriented and should apply the marketing concept, which is derived from the assumption that a hotel product should be capable of meeting the needs of tourists, foremost, through its quality and structure. To fully meet the needs and wants...

  • New appointment in the South for CHE Hotel Group.  // Conference & Exhibition Fact Finder;Jun2007, Vol. 22 Issue 9, p6 

    The article reports that the CHE Hotel Group has appointed Alison Williams as regional marketing executive for the South of England. She will work with various hotels to develop marketing strategies on a local level. Williams began her career in the travel industry as an administrator with...

  • EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY. Veríssimo, Medéia; Correia Loureiro, Sandra Maria // Tourism & Management Studies;2013 Special Issue, Vol. 1, p296 

    The main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel...

  • WHERE TO GO NEXT: MEXICO.  // Travel & Leisure;Oct2009, Vol. 39 Issue 10, p28 

    The article offers information about Mexico as a travel destination. Mexico's tourism board has campaigned to encourage travelers to go back to its white-sand beaches, ancient pyramids and colonial cities. Promotions include bargain prices at luxury properties and a decline in airfare. Travelers...

  • Vegas: Economy's no fun now, but we still are. Miley, Marissa; Sauer, Abram // Advertising Age;11/10/2008, Vol. 79 Issue 42, p10 

    The article reports that hotels in Las Vegas, Nevada have spent a large amount of money despite the recession in the U.S. in 2008. Particular attention is given to the non-gambling industries and their vulnerability in a poor economy. Article topics include efforts to focus on outdoor...

  • Discover Asia Unveils Contest And Autumn Deals.  // AirGuide Online.com;9/28/2009, p1 

    The article reports on the travel campaign Discover Asia Now launched by Asian tourism organizations. It is stated that the Asian countries include Hong Kong, India, Japan, Korea, Macau, Philippines, Singapore and Thailand. It notes that tour operators, hotels and airlines bound to Asia are...

  • Sandos Caracol Eco Resort & Spa.  // AirGuide Online.com;7/27/2009, p5 

    The article reports on the launch of Sandos Caracol Eco Resort & Spa's intimate Romantic Trip in Riviera Maya, Mexico. The promotion is intended for guests to explore the 16 natural cenotes of the property, and visitors who will upgrate to their Select Club accomodations will enjoy free Romantic...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics