CRM Gets More Professional

Klie, Leonard
May 2012
CRM Magazine;May2012, Vol. 16 Issue 5, p21
Trade Publication
The article focuses on customer relationship management (CRM) deployments on small and large firms. It mentions the role of CRM on customer references, which affects the growth and the sustainability of business. Moreover, it features the insights of various people on the said issue such as Vincent Scarinci and Jeanne Urich.


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