TITLE

CRM Gets More Professional

AUTHOR(S)
Klie, Leonard
PUB. DATE
May 2012
SOURCE
CRM Magazine;May2012, Vol. 16 Issue 5, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on customer relationship management (CRM) deployments on small and large firms. It mentions the role of CRM on customer references, which affects the growth and the sustainability of business. Moreover, it features the insights of various people on the said issue such as Vincent Scarinci and Jeanne Urich.
ACCESSION #
75497591

 

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