Sales Enters a Brave New Social World

Liyakasa, Kelly
May 2012
CRM Magazine;May2012, Vol. 16 Issue 5, p20
Trade Publication
The article focuses on LivingSocial Inc., and its use on social media to provide business and sales growth. It discusses how the automation system of the company results on the growth of its business, and in their communication with customers. Moreover, it features the insights of Michael Gerald, from the International Data Corp. (IDC) on the said company, and in improving business strategies.


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