There's Value in the Simple Things

Aquino, Judith
May 2012
CRM Magazine;May2012, Vol. 16 Issue 5, p19
Trade Publication
The article offers information on customer loyalty on brands. According to a survey of branding consultant Siegel + Gale, consumers are willing to pay an average premium of 5% to 6.5% for brands offering a greater degree of simplicity over their competitors. It states that transparency is an essential role in the perception of customers on brands as learned by Netflix.


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