Greater CRM Adoption Predicted

Liyakasa, Kelly
May 2012
CRM Magazine;May2012, Vol. 16 Issue 5, p18
Trade Publication
The article offers information on the Forrester Forrsights Software Survey of 556 North American and European enterprises. It mentions that 50% of the companies surveyed have a customer relationship management (CRM) solution and plan to upgrade in the future. It notes that information technology (IT) objectives and business strategies can prevent development of a CRM strategy.


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