TITLE

Greater CRM Adoption Predicted

AUTHOR(S)
Liyakasa, Kelly
PUB. DATE
May 2012
SOURCE
CRM Magazine;May2012, Vol. 16 Issue 5, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the Forrester Forrsights Software Survey of 556 North American and European enterprises. It mentions that 50% of the companies surveyed have a customer relationship management (CRM) solution and plan to upgrade in the future. It notes that information technology (IT) objectives and business strategies can prevent development of a CRM strategy.
ACCESSION #
75497587

 

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