The Customer, the Missing CEO, and The Miracle That Will Not Happen

Arussy, Lior
May 2012
CRM Magazine;May2012, Vol. 16 Issue 5, p6
Trade Publication
The article offers the author's insights on the need for a company's chief executive officer (CEO) to be engaged with the top clients. The author discusses several reasons for the CEO's avoidance to involvement with consumer relations including underestimation of the problem, the lack of capabilities and skills to solve the issue, and fear of change. He concludes that a consumer strategy of a company will not be realized without the direct involvement of a CEO.


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