TITLE

The Customer, the Missing CEO, and The Miracle That Will Not Happen

AUTHOR(S)
Arussy, Lior
PUB. DATE
May 2012
SOURCE
CRM Magazine;May2012, Vol. 16 Issue 5, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers the author's insights on the need for a company's chief executive officer (CEO) to be engaged with the top clients. The author discusses several reasons for the CEO's avoidance to involvement with consumer relations including underestimation of the problem, the lack of capabilities and skills to solve the issue, and fear of change. He concludes that a consumer strategy of a company will not be realized without the direct involvement of a CEO.
ACCESSION #
75497583

 

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