TITLE

Giving a Voice to the Contact Center

AUTHOR(S)
Dawson, Keith
PUB. DATE
May 2012
SOURCE
CRM Magazine;May2012, Vol. 16 Issue 5, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the effective use of contact centers to allow executives hear the voice of customers. It discusses four areas with which a contact center should have capabilities including capability to respond, visibility, and persuasion. It also mentions the need for corporate decision-makers in contact center department to ensure company health.
ACCESSION #
75497582

 

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