TITLE

Going Against the Grain with Gamification and NLU

AUTHOR(S)
Myron, David
PUB. DATE
May 2012
SOURCE
CRM Magazine;May2012, Vol. 16 Issue 5, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue on topics including game strategies employed by companies to get more engagement with customers, natural language understanding (NLU), and creative marketing and advertising.
ACCESSION #
75497581

 

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