Can coupons really cut it?

Rubach, Emma
September 2002
Precision Marketing;9/27/2002, Vol. 15 Issue 1, p12
Discusses how coupons, which have always been viewed as merely a sales promotion tool, with the advance of technology, could become a key marketing technique. Use of short messaging service and e-mail; Forms of electronic couponing which are still are not functional; Tracking of customer purchases.


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