Strategic planning challenges

Engle, Paul
June 2012
Industrial Engineer: IE;Jun2012, Vol. 44 Issue 6, p24
The author offers opinions on strategic planning. Successful strategic planning is said to consist of three main elements, an understanding of the business enterprise's customers, knowledge of competing firms and creating an organizational structure capable of coping with changing customer requirements. The latter is said to be the area where management is most important.


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