TITLE

Strategic planning challenges

AUTHOR(S)
Engle, Paul
PUB. DATE
June 2012
SOURCE
Industrial Engineer: IE;Jun2012, Vol. 44 Issue 6, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author offers opinions on strategic planning. Successful strategic planning is said to consist of three main elements, an understanding of the business enterprise's customers, knowledge of competing firms and creating an organizational structure capable of coping with changing customer requirements. The latter is said to be the area where management is most important.
ACCESSION #
75274574

 

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