TITLE

CONSTRUCTING A MULTI-CRITERIA CO-BRANDING STRATEGY MODEL FOR FAUCET INDUSTRY

AUTHOR(S)
CHAO-CHAN WU; MENG-CHEN CHANG; HAO WANG
PUB. DATE
May 2012
SOURCE
International Journal of Research in Commerce & Management;May2012, Vol. 3 Issue 5, p7
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
75238286

 

Related Articles

  • What cobranders are looking for in a bank partner. Shanahan, James B. // American Banker;3/22/1994, Vol. 159 Issue 55, p14 

    Discusses cobranding of credit cards as the most effective marketing strategy in the credit card industry. Compared growth of co-branded cards with traditional mass-market cards; Plans of American Express to enter the cobranded business; Parties benefitted in the cobranded credit cards.

  • SERVITIZATION STRATEGIES OF MANUFACTURING BUSINESSES: A CASE STUDY OF LIEN CHENG SAXOPHONE COMPANY. Yang, Yolande Y.; Kuang-Hui Chiu // International Journal of Electronic Business Management;2014, Vol. 12 Issue 1, p26 

    This is a research of servitization of manufacturing industry as a transforming strategy, in the face of global competition, emergence of new economies, and the dwindling profit of medium and small businesses. This case study focuses on why the company should construct a brand, and how the...

  • Co-branding redefines an industry. Lefton, Terry // Adweek Western Edition;10/11/93, Vol. 43 Issue 41, Super brands p80 

    Reports on the performance of the credit card industry in 1993. Co-branding; Marketing strategies by credit companies; Rankings.

  • Effect of Cobranding on Consumer Product Evaluations. Hillyer, Clayton; Tikoo, Surinder // Advances in Consumer Research;1995, Vol. 22 Issue 1, p123 

    Cobranding, in which a product features more than one brand name, is being used increasingly by marketers. This paper uses current process models of attitude formation and change as an overall framework to discuss two important and interrelated issues with respect to cobranding: 1) how does...

  • PERFORMANCE MEASUREMENT MODEL FOR MOROCCAN AUTOMOTIVE SUPPLIERS: THE MCDM APPROACH WITH AHP AND NONADDITIVE FUZZY SUGENO INTEGRAL. CHAHID, MOHAMED TAREK; EL ALAMI, NOUREDINE; SOULHI, AZIZ; EL ALAMI, JAMILA // Journal of Theoretical & Applied Information Technology;12/20/2014, Vol. 70 Issue 2, p405 

    The performance measurement systems (PMS) in the industry are defined in terms of various measures to be combined for global performance. The proposed approach treats with a qualitative approach for multicriteria decision with the improvement strategy of an overall industrial performance. The...

  • PRODUCTS.  // Contractor Magazine;Feb2007, Vol. 54 Issue 2, p60 

    This article reviews several products used in the plumbing and ventilation segment of the construction industry such as the Quicktop Manual Faucet, Galaxy Hand Driers and Open Hose Reel.

  • Two Tastes Can Be Better Than One. Lieback, Laura // Retail Merchandiser;Feb2005, Vol. 45 Issue 2, p20 

    Discusses the advantages of the use of co-branding as a marketing strategy in the U.S. food and beverage industry, as of February 2005. Role of co-branding in the long-term growth strategy of packaged foods retailer Masterfoods; Views on the expansion of co-branding into nutritional products...

  • CO-BRANDING: THE STATE OF THE ART. Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter S. H. // Schmalenbach Business Review (SBR);Oct2008, Vol. 60 Issue 4, p359 

    The use of co-branded products as a form of brand management has gained increasing attention from managers and scientists, as evidenced by the practitioner-oriented articles and empirical studies published since the mid-1990s. However, there is no description that contrasts co-branding with...

  • KONKURENCINÄ–S APLINKOS OLIGOPOLINÄ–JE RINKOJE DAUGIAKRITERINIS VERTINIMAS. Ginevičius, Romualdas; Krivka, Algirdas // Business: Theory & Practice;2009, Vol. 10 Issue 4, p247 

    The formation and successful implementation of a modern enterprise's competitive strategy is directly related to effective analysis of the environment surrounding the particular enterprise. The environment of the enterprise is traditionally divided into internal and external - the most dynamic...

  • Masco's Alsons and Brass Craft Name New Presidents.  // Supply House Times;Aug2002 Supplement, Vol. 45, p19 

    Reports developments related to construction industry personnel in the U.S. as of August 2002. Appointment of Todd Talbot to the position of president at Brass Craft, a Masco company; Promotion of Ray A. Kennedy at Delta Faucet Co.; Promotion of John Dartt at Delta Faucet Co.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics