Office Management: A Technology (and Client Service) Survival Guide

Friedman, Gregory H.
October 2002
Journal of Financial Planning;Oct2002, Vol. 15 Issue 10, p46
Academic Journal
This article focuses on office management advice to financial planners. Activities would include prospecting and marketing, meeting with potential clients, meeting and talking with existing clients, financial planning functions, administrative functions (such as setting up new accounts, account transfers, and service issues) and much more. Technology tools to create systems, streamline the procedures and increase the level of office automation are critical in order for a firm to maximize efficiency, provide an increasing level of client services and lower the overall cost of providing these services. Upon signing a financial planning agreement, an action sequence is assigned to that client that sends out all of necessary actions identified in setting up a new client. Essentially this takes the form of providing comprehensive tracking of the client's financial and personal data and using this information to help them make ongoing financial decisions.


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