Is This the Voice of Your Future Client?

Lee, Shelley A.
October 2002
Journal of Financial Planning;Oct2002, Vol. 15 Issue 10, p17
Academic Journal
This article focuses on the role of future financial planning clients. A group of 11 "average" consumers, perhaps future financial planning clients, offered up these interesting comments about planners and planning at one of the Financial Planning Association's recent consumer focus groups. Older respondents were better able to describe the broad aspects of financial planning, but the younger group was generally more receptive to the notion of seeking professional counsel. There is a fair amount of misunderstanding and even cynicism among the 40-and-older consumers with incomes of 50,000 dollars to 100,000 dollars. The most difficult to motivate group appears to be 40 to 59 years old with income of 50,000 dollars to 75,000 dollars. The focus group participants reviewed two "messages" that might be used to communicate best with the public. Individuals need objective financial planning advice led by a CFP professional to improve the quality of their lives was viewed as too demanding, aggressive and a little presumptuous.


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