TITLE

Jordan still top athlete for product endorsement

PUB. DATE
June 1998
SOURCE
Jet;06/01/98, Vol. 94 Issue 1, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Michael Jordan, considered to be the King of the hoops, remains at the top of the list for product endorsements in the United States. Reference to a survey done by advertising agency creative directors and corporate marketing executives; Rankings of other athletes.
ACCESSION #
752205

 

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