TITLE

Mass customization is already here

AUTHOR(S)
Sloan, Carole
PUB. DATE
October 2002
SOURCE
Furniture/Today;10/7/2002, Vol. 27 Issue 6, p127
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites an article in 'The New York Times' about the Lands' End and it custom-made jeans program on the Web. Key element of the story; Percentage of total chino and jeans sales coming from the Lands' End's Web site; Significance of the Lands' Ends story on the furniture business.
ACCESSION #
7521247

 

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