Mass customization is already here

Sloan, Carole
October 2002
Furniture/Today;10/7/2002, Vol. 27 Issue 6, p127
Trade Publication
Cites an article in 'The New York Times' about the Lands' End and it custom-made jeans program on the Web. Key element of the story; Percentage of total chino and jeans sales coming from the Lands' End's Web site; Significance of the Lands' Ends story on the furniture business.


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