TITLE

Bailenson, Spin to develop e-mail letters

PUB. DATE
October 2002
SOURCE
Furniture/Today;10/7/2002, Vol. 27 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the partnership between marketing firms, Bailenson Communications and Spin Communications to develop e-mail newsletter programs for home furnishings retailers and manufacturers. Description of each company's services and products; Comments of Michael Bailenson, chief executive officer of the Bailenson, on the importance of e-mail newsletters to customers.
ACCESSION #
7520987

 

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