Hoffmann, Micheline Gaia; Mais, Ilisângela; Amal, Mohamed
October 2011
Revista de Administração FACES Journal;Oct-Dec2011, Vol. 10 Issue 4, p64
Academic Journal
The aim of the present article is to test how variables of the organizational innovation's ability in the textile cluster of Blumenau/SC are related to the innovativeness of firms. We will address more specifically how different ways of shaping the cluster variables of innovation affect the ability of firms to innovate according to a basic distinction of the nature of innovation: sustainable innovation or disruptive innovation. Three variables have been approached: strategy of the firm that represents a determinant of firm decisions; structure and investments in activities for innovation; and insertion in networks of cooperation. The data were collected by a sample of 358 textile firms located in the city of Blumenau. The results of the investigation show that strategy, investment and network are based on the current paradigm of sustainable innovation and not on disruptive innovation


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