TITLE

THE PRODUCTION PROBLEM

PUB. DATE
April 2012
SOURCE
B&T Magazine;4/27/2012, Vol. 62 Issue 2766, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how the production sector plans to keep itself afloat as budgets and schedules are squeezed in TVC production. It cites a growing unrest in the industry around issues such as remuneration, professional standards and industry training which led to the establishment of the Commercial Producers Council spearheaded by production companies. It suggests for production, clients and agencies to spend more time trying to be creative.
ACCESSION #
75127566

 

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