April 2012
B&T Magazine;4/27/2012, Vol. 62 Issue 2766, p22
Trade Publication
The article discusses how the production sector plans to keep itself afloat as budgets and schedules are squeezed in TVC production. It cites a growing unrest in the industry around issues such as remuneration, professional standards and industry training which led to the establishment of the Commercial Producers Council spearheaded by production companies. It suggests for production, clients and agencies to spend more time trying to be creative.


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