TITLE

SETTING THE AGENDA

PUB. DATE
April 2012
SOURCE
B&T Magazine;4/27/2012, Vol. 62 Issue 2766, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Margaret Zabel, chief executive officer (CEO) of The Communications Council. She worked in strategic and financial planning and has taken on a role in sales and consulting from a marketing background. She focuses on priorities for the Council including promoting breakthrough creativity, raising professional standards and investing in talent and capability. The Council is planning to issue guidelines on how the relationship between agencies and corporations should work.
ACCESSION #
75127563

 

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