TITLE

EARNED MEDIA MOST TRUSTED

PUB. DATE
April 2012
SOURCE
B&T Magazine;4/27/2012, Vol. 62 Issue 2766, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a Nielsen study which found that earned media including word of mouth, recommendations and reviews are more trusted by consumers in Asia Pacific than any other form of media.
ACCESSION #
75127531

 

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