Leather sofa campaign receives a hiding
- Cow tale may have a sting. Dixon, Audrey // Cabinet Maker;9/20/2002, Issue 5305, p1
Comments on British furniture retailer Olympian's antagonism of animal rights organizations by its advertising.
- 'Neiman Carcass' line turns off some papers. Strupp, Joe // Editor & Publisher;12/9/2002, Vol. 135 Issue 45, p6
Focuses on an advocacy advertisement that targets clothing retailer Neiman Marcus launched by Fund for Animals, a nonprofit animal-rights group in the U.S. Background on the decision of 'USA Today' not to publish the advertisement; Details of the efforts of the group to convince other...
- PETA POWER. Malone, Scott // WWD: Women's Wear Daily;4/1/2003, Vol. 185 Issue 65, p10
Focuses on the efforts of the People for the Ethical Treatment of Animals to discourage the use of fur garments in the U.S. Description of advertising campaigns; Emphasis on the waste of wearing fur garments; Reduction of the number of fur manufacturers.
- Working wonders. Kidd, Andrew // Cabinet Maker;2/9/2007, Issue 5524, p23
The article discusses the benefits that Scotland-based furniture retailer Olympian has obtained from the installation of the software Optimise for its sales and purchase order processing, product cataloguing and stock control. The software allows the company to manage its stock efficiently, to...
- GOOD WEEK. // Cabinet Maker;4/20/2007, Issue 5534, p55
The article reports on the significance of the visit made by Olympian, a local furniture retailer to the sick children in Sick Kids Hospital and Royal Hospital during Easter in Scotland. The company provides treated the children with different kinds of chocolates. An Easter egg was featured and...
- Pet peeve. // Advertising Age;3/20/2000, Vol. 71 Issue 12, p48
Evaluates the Got Beer? advertising campaign launched by People for the Ethical Treatment of Animals (PETA) as of March 20, 2000. Reputation of PETA in Norfolk, Virginia; Reaction of other associations to the campaign; Disadvantage of creating sensationalized campaign.
- You really must eat your gardens, lan. // Marketing Week (01419285);10/10/2002, Vol. 25 Issue 41, p30
Reports on the complained lodged by animal lovers to the Advertising Standards Authority about the agency of Ian McAteer advertisements for local leather settee manufacturer Olympian. Description of the advertisement.
- McDonald's wins RSPCA support. Clark, Nicola // Marketing (00253650);10/19/2005, p1
This article informs that McDonald's Corp. has been recognised by the RSPCA for improvements in its animal welfare practice in a pairing that is likely to enrage animal activist groups. A McDonald's spokeswoman declined to comment on any plans it had to highlight the achievement, but it is...
- Animal protection in the UK at the end of the 20th century. Munro, Lyle // Animals Today;Feb-Apr97, Vol. 5 Issue 1, p22
Outlines some observations on animal protection campaigning styles in Great Britain. Examples of shame and shock campaigns; Effectiveness of the campaigns; Political campaign efforts.