Hard copy

Granatstein, Lisa
September 2002
Brandweek;9/30/2002, Vol. 43 Issue 35, pSR14
Trade Publication
Predicts the slowness of a turnaround for the magazine industry according to Veronis Suhler Stevenson. Projected growth of advertising spending in magazines by 2006; Prediction on the rise in total circulation spending; Rise in price per copy in 2003; Strategies being considered by publishers to offset the lower volume of sales.


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