Success in Worksite Marketing

October 2002
Advisor Today;Oct2002, Vol. 97 Issue 10, p82
Trade Publication
Recommends strategies for worksite insurance marketing and teaching. Importance of a financial seminar for employees; Financial education; Career development for financial advisors.


Related Articles

  • Insuring The Future In CEE.  // Emerging Markets Monitor;9/23/2002, Vol. 8 Issue 23, p15 

    Presents information on the insurance markets in Europe as of September 2002. Foreign investors which have explored the insurance sector; Key features of central European insurance market development; Increase in the share price of insurer Warta.

  • Technology Companies Increasingly Seeking Insurance Backup As Attitudes Change And Litigation Threatens. Carbajal Jr., Michael // Insurance Advocate;08/26/2000, Vol. 111 Issue 34, p18 

    Reports on the purchase of technology-specific insurance policies. Perceived threat of litigation; Protectiveness of technology companies toward their innovations.

  • Weather gives state more insurance business than it wants. McNulty, Ian // New Orleans CityBusiness (1994 to 2008);12/31/2001, Vol. 22 Issue 28, p7 

    Focuses on the market policies of insurance business in Louisiana. Assessment of FAIR and Coastal program; Impact of the popularity of FAIR/Coastal plans on the insurance market; Regulations on premium charges.

  • Ins. carriers cultivate cross-selling capabilities. Schwartz, Matthew P. // National Underwriter / Property & Casualty Risk & Benefits Manag;8/28/95, Vol. 99 Issue 35, p13 

    Focuses on the popularity of cross-selling as a sales method in the insurance industry. Process description; Incentives; Success factors; Enhancement of product lines; Comments from industry executives.

  • Home office redirects producer sales support. Armstrong, Sean // Best's Review / Life-Health Insurance Edition;Feb1994, Vol. 94 Issue 10, p56 

    Explores cost-efficient sales support systems for field insurance agents. Evaluation of marketing program effectiveness; Exploration of alternative selling methods; Problems in the distribution system; Decentralization method of improvement; Support of activities in improving agent's...

  • CEOs rank distribution as top concern.  // Best's Review / Life-Health Insurance Edition;Mar1994, Vol. 94 Issue 11, p62 

    Reports that life insurance chief executives acknowledge that the problem of distribution is their top insurance concern. Includes the challenge of high cost; Lack of control over producer behavior; Decrease in productivity.

  • Technology transforming distribution channels. Skelly, Thomas J. // Best's Review / Life-Health Insurance Edition;May94, Vol. 95 Issue 1, p90 

    Discusses the feasibility of distribution and marketing for insurance policies. Importance of adequate distribution channels; Application of new information technology.

  • Survey finds technology is key to customer service.  // Best's Review / Life-Health Insurance Edition;Jun94, Vol. 95 Issue 2, p101 

    Reports on the implications of the Marketing & Research Association Inc.'s survey on the role of technology in insurance marketing. Shifts in electronic communications; Miniaturization of technology and persuasiveness of communications; Industry's reaction to changes in customer buying habits.

  • Reinventing association marketing for the '90s. Nelson, Kristin L. // Best's Review / Life-Health Insurance Edition;Sep94, Vol. 95 Issue 5, p60 

    Focuses on association marketing of insurance policies. Viability of small-employer associations; Difficulty in managing large associations; Advice; targeting strategy.

  • The marketplace. Armstrong, Sean // Best's Review / Life-Health Insurance Edition;Feb95, Vol. 95 Issue 10, p82 

    Provides an update on developments in insurance marketing in the United States for February 1995. Fortis Financial Group's disability income product line; Addition of eight investment options to New England Annuities' Zenith Accumulator variable annuity; Addition of a universal life policy to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics