TITLE

Name droppers

AUTHOR(S)
Sloan, Carole
PUB. DATE
September 2002
SOURCE
Home Textiles Today;9/23/2002, Vol. 24 Issue 4, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the inclination of suppliers toward designer or celebrity names as the reason for entering the textile market in the U.S. Lack of deep thinking by suppliers by jumping on the bandwagon; Opportunity seen by suppliers in linking with a brand or celebrity.
ACCESSION #
7474776

 

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