Name droppers

Sloan, Carole
September 2002
Home Textiles Today;9/23/2002, Vol. 24 Issue 4, p20
Trade Publication
Focuses on the inclination of suppliers toward designer or celebrity names as the reason for entering the textile market in the U.S. Lack of deep thinking by suppliers by jumping on the bandwagon; Opportunity seen by suppliers in linking with a brand or celebrity.


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