SWOT Analysis

December 2011
Hungary Tourism Report;Q4 2011, Issue 4, p7
Industry Profile
An analysis of tourism industry of Hungary is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the sector. Strengths include increasing availability of low-cost flights to Hungary. Weaknesses include competition from nearby budget destinations like Bulgaria. Opportunities for improvement include development of spa and health tourism. Threats to the sector include the possible strength of the currency against the euro.


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