TITLE

SWOT Analysis

PUB. DATE
December 2011
SOURCE
Hungary Tourism Report;Q4 2011, Issue 4, p7
SOURCE TYPE
Industry Profile
DOC. TYPE
Article
ABSTRACT
An analysis of tourism industry of Hungary is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the sector. Strengths include increasing availability of low-cost flights to Hungary. Weaknesses include competition from nearby budget destinations like Bulgaria. Opportunities for improvement include development of spa and health tourism. Threats to the sector include the possible strength of the currency against the euro.
ACCESSION #
74743267

Tags: SWOT analysis;  TOURISM;  AERONAUTICS, Commercial;  AERONAUTICS -- Flights;  COMPETITION (Economics);  MEDICAL tourism;  NATIONAL currencies

 

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