TITLE

'Consumers are spending less, staying home'

AUTHOR(S)
Baker, Rosie
PUB. DATE
April 2012
SOURCE
Marketing Week (Online Edition);4/26/2012, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the results of IPA's fourth TouchPoints report that indicated that multiple consumption of media is increasing and consumers are tightening their belts and staying home more. It details that while television (TV) remains the dominant medium, people were watching four percent less TV than in 2010. The article also mentions that the way people live and consume media are changing due to the recession and the development of new technologies.
ACCESSION #
74729914

 

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