Sierra Trading Post expands

Wilcox, Mark
April 2012
Wyoming Business Report;Apr2012, Vol. 13 Issue 1, p1
The article discusses the expansion of Sierra Trading Post. Its new technology campus in Fort Collins, Colorado will initially employ about 25 people and in time, technical people will be recruited to address the increase in online sales which accounts for about 70 percent of the sales of Sierra. Aside from its presence in social-media, a mobile Web site was also developed and opened in August 2011. The company plans to add 15 retail stores nationwide.


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