May 2012
APC (Bauer Media Group);May2012, Vol. 32 Issue 5, p22
The article reports on how businesses need to aware of the dangers of using social medium to promote a company or product. It is stated that Qantas' recent campaign around the hashtag #QantasLuxury asked followers about many issues related to high technology. Many Qantas followers interpreted the campaign as an attempt to direct attention away from real issues.


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