TITLE

3 Tips to Capitalize on Digital Marketing Changes

AUTHOR(S)
Rosenstein, Ariel
PUB. DATE
March 2012
SOURCE
Multichannel Merchant Exclusive Insight;3/13/2012, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on maximizing the benefits that digital marketing changes have to offer. A Pew Research Center study reveals that 11 percent of Americans own a tablet computer and the number is expected to rise even further. The author states that multichannel merchants should target tablet owners by customizing advertisements and offerings to tablet users. He also emphasizes the importance of including channel growth among the factors considered when developing a budget plan.
ACCESSION #
74586156

 

Related Articles

  • Bricks imitate clicks imitate bricks to catch attention, wallet share of omnichannel shopper. DEARMENT, ALARIC // Drug Store News;4/22/2013, Vol. 35 Issue 4, p14 

    The article focuses on the omnichannel marketing of consumers with the use of smartphones and tablets. It mentions that 66% of people ages 18-29 years old already owned a smartphone since May 2011, based on the study conducted by Pew Research Center that was released in September 2012. It states...

  • Tablet ownership nearly doubles in January.  // Flare (Pakistan);3/15/2012, p64 

    The article reports on the findings of Pew Research Center's Internet and American Life Project, which shows that tablet ownership has increased to approximately 19 percent and is likely attributed to the holiday shopping season and less expensive tablets.

  • Numbers.  // Multichannel News;10/31/2011, Vol. 32 Issue 41, p32 

    The article reports on the percentage of tablet computer users who use it to consume news they used to get in other ways according to Pew Research Center.

  • Holiday Purchasing Intentions. Joss, Molly // Seybold Report: Analyzing Publishing Technologies;11/21/2011, Vol. 11 Issue 22, p10 

    The article presents a study, conducted by the Pew Research Center's Project for Excellence in Journalism and the Economist Group, on how people use tablet devices to consume news in the U.S. in 2011. The study reveals that 53% of tablet owners read news on their tablet daily and read long...

  • Pew: Tablet Owners Love The News.  // TWICE: This Week in Consumer Electronics;11/7/2011, Vol. 26 Issue 22, p38 

    The article reports on the emergence of gathering news and reading electronic mail (email) as the primary preferred activities of tablet computer owners in the U.S., based on a Pew Research Group Study in 2011. The average time spent by users on tablet personal computers (PC) reached 95 minutes...

  • THE CONSUMER. Dolliver, Mark // Brandweek;10/11/2010, Vol. 51 Issue 36, p23 

    The article discusses the findings of a telephone survey for the report from the Pew Research Center's Internet & American Life Project, conducted in August and September 2010, regarding Internet use when researching products and services before buying. According to the survey, 21 percent of all...

  • Is Twitter Worth It? Altschuler, Stuart M. // Decor;Feb2010, Vol. 130 Issue 2, p30 

    The article discusses the implications of Twitter Inc. towards marketing retail products in the U.S. According to a report from the Pew Research Center, 19 percent of Internet users are using Twitter and 21 percent of which are 34 years old and above. It encourages the use of Facebook Inc. for...

  • People Keep Expanding Their Internet Activity. Dolliver, Mark // Adweek;4/19/2004, Vol. 45 Issue 16, p35 

    The next time everyone makes a big deal of the Internet, maybe it won't be a bubble. Granted, you don't see a lot of 23-year-olds becoming Internet billionaires just now. But that hasn't stopped consumers from making the technology more a part of their daily lives. A report by the organization...

  • Holiday Gift Giving Boosts Tablet and E-reader Ownership in the United States. Joss, Molly // Seybold Report: Analyzing Publishing Technologies;1/23/2012, Vol. 12 Issue 2, p11 

    The article reports on the implications of holiday gift giving on tablet computer and electronic book reader (e-reader) ownership in the U.S. According to the result of the survey between December 2011 and January 2012 by the Pew Research Center's Internet & American Life Project, about third of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics