3 Tips to Capitalize on Digital Marketing Changes

Rosenstein, Ariel
March 2012
Multichannel Merchant Exclusive Insight;3/13/2012, p1
The article offers tips on maximizing the benefits that digital marketing changes have to offer. A Pew Research Center study reveals that 11 percent of Americans own a tablet computer and the number is expected to rise even further. The author states that multichannel merchants should target tablet owners by customizing advertisements and offerings to tablet users. He also emphasizes the importance of including channel growth among the factors considered when developing a budget plan.


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