Pear farmers vote to continue marketing order

March 2012
Western Farm Press Exclusive Insight;3/29/2012, p4
The article discusses the changes in the California Pear Advisory Boards' programs which will remain in operation for at least another 5 years. Under the new structure, the board will discontinue its retail merchandising program and will leave promotions conducted directly with grocery stores up to individual grower-shippers. It cites plans of the Board to create new programs that will support industry needs.


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