TITLE

Embracing social business design

AUTHOR(S)

Monks, JOhn

PUB. DATE

April 2012

SOURCE

Marketing (00253650);4/18/2012, p18

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article discusses the corporate use of social business design in the wake of several technological and digital innovations in the 21st century. The emergence of Internet and social networking companies such as Google, Facebook, and Twitter, have reportedly revolutionized the way in which corporations conduct themselves. In order to remain competitive, companies need to adapt to changing markets. The importance of a corporation's interaction with user communities is also examined.

ACCESSION #

74583216

Tags: BUSINESS planning -- Management;  ONLINE social networks;  CORPORATIONS -- Marketing;  TECHNOLOGICAL revolution;  GOOGLE Inc.;  TECHNOLOGICAL progress;  FACEBOOK Inc.

 

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