TITLE

It's overkill on Nectar launch

PUB. DATE
September 2002
SOURCE
Marketing (00253650);9/19/2002, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the brand launch for the loyalty program called Nectar in Great Britain. Confusion over the suspension of the launch; Reason for the cancellation.
ACCESSION #
7456679

 

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