Driven by Design

Raz, Tahl
October 2002
Inc.;Oct2002, Vol. 24 Issue 10, p58
Explains design is the key to the success of Modo Inc., a company that manufacture carts that hold medical equipment and supplies. Questions which Modo chief executive officer Bob Marchant asks in designing the company's products; Integration of management and design. INSET: The Leader of the Pack..


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