TITLE

Limited understanding

AUTHOR(S)
Mitchell, Alan
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that companies need to implement consumer-centered marketing strategies. Background on companies' use of seller-centered marketing tools; Companies' focus on selling their products and disregard for the needs of their consumers; Companies' need to understand and serve the needs of their consumers.
ACCESSION #
7452464

 

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