September 2002
Brand Strategy;Sep2002, Issue 163, p39
Trade Publication
Comments on marketing and advertising strategies of several companies as of September 2002. Management training company Executive Discovery's partnership with Lego Group to offer training workshops called 'Lego Serious Play'; Scotland-based Strathmore Water's introduction of its chocolate-flavored bottled water; Reebok's introduction of its foldable training shoes.


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