TITLE

LAST WORD

PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on marketing and advertising strategies of several companies as of September 2002. Management training company Executive Discovery's partnership with Lego Group to offer training workshops called 'Lego Serious Play'; Scotland-based Strathmore Water's introduction of its chocolate-flavored bottled water; Reebok's introduction of its foldable training shoes.
ACCESSION #
7452461

 

Related Articles

  • Narrowing the Gap. Wyner, Gordon A. // Marketing Research;Spring2004, Vol. 16 Issue 1, p6 

    The article discusses how to refine and improve the application of sound research methods for understanding and measuring advertising effects. Sound research methods cover a wide range of marketing objectives, namely, setting advertising strategy, pretesting elements of the strategy, execution...

  • A budget is no substitute for strategy. Bissell, John // Brandweek;11/23/98, Vol. 39 Issue 44, p16 

    Reports that allocating an enormous amount for advertising does not ensure a successful marketing strategy. Survey of senior-level marketing executives supporting the importance of being strategic; Reaffirmation that marketing starts with a company's strategic vision; Weakness in basic,...

  • Advertising Effectively in Foreign Markets. Diaz, Richard M. // SAM Advanced Management Journal (07497075);Fall85, Vol. 50 Issue 4, p12 

    Discusses the factors to consider in international marketing and advertising. Importance of organizing for international advertising; Internal communications; Worldwide surveys; Marketing that identifies target markets.

  • Leader. Cooper, George // Cabinet Maker;10/12/2012, Issue 5808, p3 

    An introduction is presented in which the editor discusses various articles within the issue on topics including effective advertising, strategic planning and e-marketing.

  • Outdoor ad firms hand marketing role to OAA. Mason, Tania // Marketing (00253650);4/4/2002, p6 

    Reports the business strategy of Outdoor Advertising Association in Great Britain. Formulation of advertising legislation; Delivery of marketing initiatives; Enhancement of industry marketing.

  • Hotlines. Jensen, Trevor // Adweek;4/25/2005, Vol. 46 Issue 17, p6 

    The article presents information on various developments related to the advertising industry. Polaris' Victory Motorcycles division will launch its broadest campaign to date, promoting new bikes via tic-ins with 20th Century Fox movie Fantastic Four, which features the Victory Vegas model. In...

  • Marketing must rule again. Merrihue, Jeffrey // Advertising Age;3/1/2004, Vol. 75 Issue 9, p16 

    Recommends the return of marketing to the forefront of business strategy. History of marketing; Decline in the relationship between advertisers and advertising agencies; Benefits of a renewed marketing focus on marketers; Importance of reinstating marketing as a corporate growth engine.

  • Industrial advertising grows in scope, status, and strategic value. Havens, George N. // Marketing News;4/4/1980, Vol. 13 Issue 20, p18 

    Takes a look at the trends which grew out of various socioeconomic impacts and how they have changed industrial advertising in the U.S., as of April 1980. Strategic planning; Consumerization; New media options and programming strategies.

  • Good strategic planning must come at a fair price. Marshall, Caroline // Campaign;11/28/2003, Issue 48, p29 

    "Campaign" magazine has made some strides in the planning direction. The magazine is now associated with the two award schemes that matter — the APG Creative Planning Awards and the IPA Effectiveness Awards. To get a further glimpse inside this world, the author recently spent three days...

Share

Read the Article

Other Topics