TITLE

BURYING THE MYTH OF IMPULSE BUYING

AUTHOR(S)
Millner, Ian
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the study conducted by the Berkeley, California-based University of California researchers focusing on the concept of impulse buying in the U.S. Background on the myth of impulse buying; Conditioned nature of consumer buying decisions; Implications for point-of-purchase advertising.
ACCESSION #
7452459

 

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