TITLE

One.tel gets sophisticated

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Great Britain-based cellular telephone service provider One.tel as of September 2002. Company background; Company's repositioning of its brand; Centrica's acquisition and reorganization of the company; Implications for the company's business operations.
ACCESSION #
7452436

 

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