Global brands for local folk

Jones, Morag Cuddeford
September 2002
Brand Strategy;Sep2002, Issue 163, p26
Trade Publication
Discusses the cellular telephone service companies' need to enhance their branding strategies as of September 2002. Factors that limit mobile service providers' ability to develop their brands; Mobile service providers' need to improve their transnational infrastructure and facilities; Impact of national telecommunication policies on mobile service providers' business operations.


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