TITLE

Virginal risks and blessings

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Great Britain-based conglomerate Virgin Group's emphasis on marketing innovation. Background on the company's innovation strategy; Background on the history of the company; Business successes brought about by the company's drive for innovation; Company's policy of maintaining research and development during recessions.
ACCESSION #
7452423

 

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