TITLE

Pitching brands further afield

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on brands' need to innovate during periods of recessions. Product and business innovations; Market innovation; Cooperation among brands to promote innovations; Great Britain-based Department of Trade and Industry's efforts to encourage companies to innovate; Tips for companies on how to promote innovation within their ranks.
ACCESSION #
7452422

 

Related Articles

  • The Bones of The New Economy. Marks, Peter // Computer-Aided Engineering;Nov2000, Vol. 19 Issue 11, p8 

    Explores the possible effect of recession for engineering and new product development in year 2000. Expectation of pundits like Harry Dent Jr.; Two possible directions of companies.

  • PERFECT FOOLS.  // Campaign (UK);2/27/2009 World's Leading Independt, p23 

    The article discusses the author's view on the impact of recession in digitizing the media landscape and changing how brands engage consumers. It is said that digital's share of overall media investment has grown rapidly for years, but in the past 12 months, the trend has accelerated. The author...

  • Did Recession Put Innovation on Hold? Kufahl, Pamela // Club Industry;Apr2011, Vol. 27 Issue 4, p6 

    The article discusses the issue on product innovation in line with the existence of recession in the U.S. According to the author, manufacturers are more concerned with upgrades and promotion of the existing products than creating a new one. It also notes that mankind's capability on creativity...

  • The economic downturn could boost small groups. Relph-Knight, Lynda // Design Week;10/23/2008, Vol. 23 Issue 43, p6 

    The author reflects on the issue of economic downturn which affects the design industry in Great Britain. She argues on the lost of client and staff of Identica due to the collapse of Icelandic bank Icesave, where she hopes that other in the industry would survive the particular issue. She also...

  • A time to act.  // Advertising Age;9/10/2001, Vol. 72 Issue 37, p22 

    The article offers advice to marketers in the U.S. on how to handle an economic downturn. The author recommends continuation of building brands and introduction of promising products in preparation for the future. He also suggest that companies should not pull back during a downturn. Examples of...

  • Recession fears call for strategy. Ephron, Erwin // Advertising Age;2/26/2001, Vol. 72 Issue 9, p32 

    The article discusses the impact of the economic downturn and recession in the U.S. on the advertising industry. The author suggests that agencies need to help brands refocus their marketing positions for tougher times. He believes that the idea of spending scarce advertising budget now to...

  • Timeless quality is the best brand fit. Henderson, Mark // Brand Strategy;Sep2008, Issue 225, p11 

    The article discusses the importance of providing personalization and emphasizing service in helping any brand in recession. The author said that a providing a good service gives a distinct advantage because customers will come for the whole experience. According to the author, investing in the...

  • No time to be quirky and funny. Lidstone, Russ // Brand Strategy;Sep2008, Issue 225, p36 

    The article discusses the need for brand to return to rationality in a recessionary culture. It is said that the way brands generate trust and commitment needs to change in the pessimism economy. According to the author, financial services brands must reduce the focus in their marketing on...

  • U.S. Industry Quarterly Review: Chemicals.  // U.S. Industry Quarterly Review: Chemicals;2002 2nd Quarter, p35 

    The article presents a quarterly review of the chemical industry in the U.S. The U.S. petrochemical industry has begun to recover after last year's worldwide recession, which, combined with a supply glut and wildly fluctuating energy costs, produced one of the industry's worst showings on...

Share

Read the Article

Other Topics