Pitching brands further afield

Mortimer, Ruth
September 2002
Brand Strategy;Sep2002, Issue 163, p20
Trade Publication
Focuses on brands' need to innovate during periods of recessions. Product and business innovations; Market innovation; Cooperation among brands to promote innovations; Great Britain-based Department of Trade and Industry's efforts to encourage companies to innovate; Tips for companies on how to promote innovation within their ranks.


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